The SandStorm Analytics data model is comprised of three components: people, events, and properties. Understanding these concepts is vital to being able to analyze the data you are collecting. A person is our representation of a user visiting your site. A person can perform events. And properties help describe both events and people.

What are People?

People are the visitors on your game, site or platform. A person represents the physical person behind the device that came to view your game or platform.

To understand how people are identified within Sandstorm, take a look at here.

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