Suggested Populations

Here is are some examples of populations that might be useful for SasS, E-Commerce, and Marketplaces.

SaaS
E-Commerce
Marketplaces

New Monthly visitors

New Monthly visitors

New Monthly visitors

Monthly/Weekly Trial Signups

Number of monthly buyers

Total Sellers

Active Trial users

First time buyers - monthly

Total Sellers with more than 1 sale - monthly

New Paid Users

Repeat buyers - monthly

Total Sellers with more than 3 sales - monthly

Total Paid Users

Loyalists

Active Sellers

Monthly Trial Conversions

Lost loyalists

Inactive sellers

Existing Customer Upgrades

One & Done buyers

Repeat buyers - monthly

At Risk - monthly

Browsers

First time buyers - monthly

Big spenders

Buyers coming from referrals

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