Suggested Populations

Here is are some examples of populations that might be useful for SasS, E-Commerce, and Marketplaces.

SaaS	E-Commerce	Marketplaces
New Monthly visitors	New Monthly visitors	New Monthly visitors
Monthly/Weekly Trial Signups	Number of monthly buyers	Total Sellers
Active Trial users	First time buyers - monthly	Total Sellers with more than 1 sale - monthly
New Paid Users	Repeat buyers - monthly	Total Sellers with more than 3 sales - monthly
Total Paid Users	Loyalists	Active Sellers
Monthly Trial Conversions	Lost loyalists	Inactive sellers
Existing Customer Upgrades	One & Done buyers	Repeat buyers - monthly
At Risk - monthly	Browsers	First time buyers - monthly
	Big spenders	Buyers coming from referrals